The
National Payments Corporation of India (NPCI) is looking at increased
uptake of its RuPay debit cards among premium customers, as deals signed
between banks and its global competitors Visa and Mastercard expire
over the next few years.
Though
RuPay controls 42 percent of the Indian debit card market, the share
of its cards is only 16 per cent of total Point of Sale (PoS) and
e-commerce transactions.
This
is largely due to the fact that the majority of RuPay cards — around
220 million— are held by benefactors of the Jan Dhan Yojana scheme.
